What's in a name? Those of you who know the Zadoodle brand, as humble and small as it is, most likely associate it with vintage: vintage store, vintage blog, vintage sheetmusic. I like that it also conveys the quirky side of my personality. But maintaining an online vintage store is a huge endeavor, and I'm considering a reinvention of my Zadoodle persona, so I thought I'd share my thoughts on branding.